Identity: The Hidden Key to Entrepreneurial Success

Lucy Shrimpton

Published on: 04/09/2025

Your thoughts shape your feelings. Your feelings shape your actions. And those repeated actions create your identity. If you tell yourself, “I’m just running a little side business,” that’s what it will remain. But if you step into the identity of, “I’m a confident business owner building something extraordinary,” your results will begin to reflect that truth.